Our Higher Purpose
We weave opportunities, we boost the University and we build society.
Mission
“We are a socially focused non-profit contributing to the progress of the University of Antioquia and the sustainable transformation of society, through the management of projects, programs and strategic alliances; connecting sectors, integrating innovation, knowledge and, welfare”
Vision
“ By 2030 we will be nationally and internationally recognized as a leader in strategic management, innovation and sustainability, strengthening the University of Antioquia and generating social impact through projects, programs, social investment and knowledge-based solutions.”
Our Values
1. Purposeful Innovation:
We transform lives by creating solutions, connecting knowledge and technology to generate social impact and sustainability.
2. Inspiring Commitment:
We act with responsibility and passion, always placing the well-being of the University of Antioquia, our society and team at the core.
3. Bonding Trust
We build transparent and solid relationships, based on ethics, integrity and mutual respect.
4. Transforming service
Every action is an opportunity to generate value, improve the quality of life and strengthen the bond with our partners.
5. Growing through Collaboration
We work in synergy, enhancing collective talent to achieve shared goals.
6. Sustainability as our guiding principle
We balance the present and the future through decision-making, caring for our environment and promoting responsible practices.
Objetivos Estratégicos
Strategic Objective 1: Corporate Relationship and Loyalty. To consolidate the Foundation as a strategic ally of the UdeA and its institutional network, through the strengthening of relationships based on trust, the co-creation of opportunities and a differentiated value proposition that promotes loyalty and sustainability.
Strategic Objective 2: Diversification of income and portfolio growth. Diversify income sources by developing a portfolio of business lines and social enterprises, in addition to structuring services for knowledge-based projects and programs, aligned with the capabilities of the University of Antioquia and multi-sectoral alliances, to promote growth and institutional sustainability.
Strategic Objective 3: Operational Efficiency and Automation. To promote an agile, efficient, and scalable operating model through process automation, the adoption of innovative methodologies, the integration of information systems, and the strategic use of data; in order to optimize resources and strengthen the capabilities that ensure the effective execution of the strategy and the fulfillment of the value proposition.
Strategic Objective 4: Organizational Culture and Capabilities. Consolidate a people-centered organizational culture through the comprehensive management of human talent and knowledge, based on the promotion of transformational leadership, well-being, and capacity development; to strengthen commitment, continuous learning, and high performance aligned with the institutional strategy.
Strategic Objective 5: Social Impact and Sustainability. Maximize the Foundation’s sustainable social impact by fulfilling its social purpose, in favor of the well-being and integral development of the university community and society, through the management of alliances and surpluses, as well as the monitoring, evaluation, learning and responsible reporting of results.